Work with me if you:

  • Need someone who's been there, done that; from scrappy startups to enterprise giants. I adapt to what’s needed to create a successful team and successful design

  • Want a leader who thrives at inflection points (scale, quality, velocity, design maturity); who challenges assumptions and pushes beyond the brief

  • Value impact over theatrics and substance over status quo

  • Need someone who can make AI actually useful and valuable instead of just shiny

  • Want an inclusive, progressive, and unconventional leader that builds teams who feel empowered, not managed

TL;DR

Craft + humanizing complexity

“Don’t show your technical underpants”. That quote is from a brilliant principal team member that summarizes what I believe. I’ve worked for decades in complex and technical spaces. The. User. Doesn’t. Care. The best design doesn't showcase complexity, it dissolves it; sometimes it needs to become invisible. The best design is in service of what <someone> is trying to get done. Yes, technical users get their power tools (APIs, SQL queries), but the ultimate goal is to not make anyone think harder than they need to; good design takes you to where you need to be. Design principles get you partly there. The rest of the way, you have to make opinionated choices to focus, guide, and empower humans.

I believe in not just following trends, but moving them forward. In the words of Wayne Gretzky “I skate to where the puck is going to be, not where it has been”. (Look, ma! I made a sportsball quote!) As designers, our job is to have a vision and get there with impeccable craft.

Design philosophy

In today’s markets, competition among products is hard. More than ever, design is a differentiator for the business. I make sure we are not just tracking our output, but our impact.

I kick butt at inflection points. When everyone is panicking, I’m the lighthouse in the storm. When chaos is the norm, I show the North Star and trace the baby steps to get to where we need to be. I've worked across varied companies from tiny startups to giant enterprises, so I have all the tools in my toolbelt. I'm familiar with all the formats from design thinking, agile, scrum, kanban, waterfall. But wisdom means knowing when and how to implement them, not getting religious about any one methodology (the format wars are boring. Ship good work.) I believe in “just enough process”. Your processes and systems should support and not become burdensome.

I Design the Team, Not Just the Product

I hire stars and build the space for them to do their best work and grow. It starts with systems and ends with culture. I've led teams across different domains with different seniority levels by sharing mindset, identifying clear roles, and giving space to explore and innovate. Trust their ability in their craft. I don’t believe in a one-size-fits-all way of working with people. My superpower is my ability to see others’ superpowers and helping them lean into them.

Why I’m effective

AI is not a replacement for design work. It’s an amplifier and a partner. Design, today, is about building responsible, scalable AI systems. At the organizational level, design needs to lead in setting responsible AI standards (the same way we formalized accessibility or design-system governance), establishing AI design principles around clarity, context, and consent.

We create the experience, we protect the user from the errors and hallucinations. I intentionally find ways it can accelerate work and revolutionize the user’s experience. I’ve designed a framework around the role of design in the AI world. The question isn't "what can we automate," but ‘how do we keep users in flow while still feeling in charge’. This is about designing AI-collaborative workflows (what AI should start, and where the human should finish). That orquestration between humans and machines is where design adds the most value.

On AI and the future

My job isn't to execute what's explicitly requested; it's to challenge assumptions and push for what should be. I am always, always human first. Take care and empower the human and you will get a star. I lead by example in building progressive and successful design teams; I embrace evolving processes that build strong products to be proud of. I hire for craft, and then I empower. I create conditions for great work and I’m not afraid to jump in to be hands-on when it’s warranted.

One of the biggest lessons I learned from a former manager: don't aim to be like other leaders. Focus on who you are as a leader. That permission to lead as an introvert, progressive person, and as someone who values deep listening over loud confidence, unlocked everything for me.

Who I am as a leader

Am I being repetitive? I think I might be repetitive here. Forgive me.

I bring diverse experience, from startups to enterprises. I see people's strengths before they see them themselves. And I create cultures where great design happens not despite the constraints, but because we've designed around them intelligently. I firmly believe that:

• Good design is good business
• AI amplifies creativity, it doesn’t replace it
• Always be learning; or get left behind
• Design with data, validate with users
• Lead with empathy — listening is UX’s #1 skill

Plus, I'll make work more human. And isn't that the point?