Need someone who's been everywhere, startup to enterprise, and knows exactly what each moment calls for
Want a leader who thrives at inflection points: scale, quality, velocity, design maturity
Value impact over theatrics and substance over status quo
Need someone who makes AI actually useful, not just shiny
Want an inclusive, unconventional leader who builds teams that feel empowered, not managed
Work with me if you:
Design philosophy
Craft + humanizing complexity
"Don't show your technical underpants." A brilliant principal researcher said that, and it's stuck with me ever since. I've spent decades in complex technical spaces. The user doesn't care about your architecture. The best design doesn't showcase complexity; it dissolves it. Power users get their power tools. Everyone else should never have to think harder than they need to.
Wayne Gretzky said it best: "I skate to where the puck is going to be, not where it has been." Our job is to have a vision and get there with impeccable craft.
Design is a business differentiator.
I make sure we track impact, not just output. I'm at my best at inflection points. When everyone's panicking, I'm the lighthouse. I've worked across formats: design thinking, agile, scrum, kanban, waterfall. Wisdom is knowing which one to use, not getting religious about any of them. The format wars are boring. Ship good work. I believe in just enough process: your systems should support the work, not become the work.
Why I’m effective
AI is not a replacement for design. It's an amplifier and a partner.
Design needs to lead in setting responsible AI standards, the same way we formalized accessibility or design system governance. We protect users from errors and hallucinations. We keep them in flow while keeping them in charge. The real question isn't "what can we automate?" It's: “where should AI start, and where should the human finish? “ That orchestration is where design adds the most value.
Disclaimer: AI is moving so fast! Ask me again tomorrow and I might have something different to add!
On AI and the future
Who I am as a leader
My job isn't to execute what's asked. It's to challenge assumptions and push for what should be.
The best leadership advice I ever got: don't try to lead like someone else. Lead as yourself. That permission to lead as an introvert, as someone who values deep listening over loud confidence, unlocked everything. I hire for craft, then I get out of the way. I create the conditions for great work and I'm not afraid to get hands-on when it matters.
Am I being repetitive? Maybe a little. Forgive me.
I see people's strengths before they do. I build cultures where great design happens; not despite the constraints, but because we designed around them.
Good design is good business
AI amplifies creativity, it doesn't replace it
Design with data, validate with users
Lead with empathy; listening is UX's #1 skill
I'll make the work more human. Isn't that the whole point?